Category
Not-For-Profit
Scope
Custom Solutions | Social Media Graphics, Advertising Videos, Website Updates
Year
2021
Summary
In a breakthrough collaboration, we paired up with BYkids and THIRTEEN, to promote their engaging documentary series aired on American Public Television. We aimed to amplify BYkids' brand recognition and craft a global narrative on inequality, all through the powerful medium of film.
UO.
Brand
Management
Our project with BYkids involved the intricate weaving of several services. We focused on a brand refresh, creating a more modern, accessible identity that resonates with the youth. Additionally, we translated full-length documentaries into digestible, promotional videos for wider reach. We encountered roadblocks with the social campaign execution, yet successfully updated the brand guidelines and improved their website's user interface. This holistic approach led to a heightened online presence, setting the stage for future award-winning documentaries.
Website banner
Social media clips (preview)
Website banner
Next Week Club
Business, Brand and Behaviour